Strategy and go-to-market
Who you sell to, what you say, and where you show up.
- Marketing strategy
- Go-to-market
Steen Stones · Fractional CMO
More enquiries, same budget.
Senior marketing leadership for UK businesses turning over £1m to £50m, with AI systems that check your numbers every day.
I've worked with
Services offered
Strategy and go-to-market
- Marketing strategy
- Go-to-market
Demand
- PPC
- Paid social
- SEO
- AI SEO
Brand marketing
- Brand
- Positioning
AI workflows and optimisation
- AI workflows
- Optimisation
Marketingrarelystallsbecauseonechannelisweak.Itstallswhennobodyseniorisjoiningthechannelsup.
Where it shows up
Questions that should have quick answers.
Which channel brings your best customers?
What does an enquiry cost you?
What did your agency change last month?
What would you stop paying for?
What does ChatGPT say about you?
Which weekly jobs could AI do?
Can't answer two? Your marketing needs an owner.
What I do
One senior lead across the whole of marketing.
Demand
Search and social, run to a cost per enquiry you can see.
- PPC
- Paid social
- SEO
- AI SEO
SEO and AI SEO delivered through Avouch, my AI SEO agency.
Brand marketing
Why a customer picks you, said the same way everywhere.
- Brand
- Positioning
AI workflows and optimisation
Systems that check the numbers daily and draft the next change.
- AI workflows
- Optimisation
How I work
Three steps. Then it runs.
Find what's leaking
Numbers, channels, team: I list what each problem costs you.
Fix what matters first
We start with the biggest leak. Most of the list can wait.
Make it run
Your team does the work, my systems check it, and you get one report a month.
Results
Where I've done this before.
£240,000
contract with BT, from a standing start
Resolutiion, fractional head of commercial
+68%
sales opportunities in Q3, year on year, and customers up 24%
Teamed, head of marketing
8,000
event attendees, with revenue up 60%
Events programme I co-founded
+829%
visits from AI assistants such as ChatGPT, January to September, year on year
Teamed, head of marketing
+1,857%
Google clicks in Q3, year on year
Teamed, head of marketing
#1
most-cited website in AI answers about employer of record, September 2026
Teamed, head of marketing
up to 50%
more revenue from optimised landing pages and customer journeys, for SaaS clients
My own paid-media agency
+20%
revenue, with costs down 15%
Bournemouth seafront, a team of 100
Questions
Before you book.
What is a fractional CMO?
A senior marketing lead, part time, usually one to two days a week. The judgement without the full-time salary.
How is this different from an agency?
An agency sells its own work. I own the plan and the results, and hold your team and agencies to them.
Will you replace my team?
No. Your team keeps doing the work. I set the direction and take the checking off their desks.
What does it cost?
It depends on the days you need each month. You get a straight number on the first call.
What is Avouch?
Avouch is my AI SEO agency. When a business needs SEO or AI search work, Avouch delivers it.
About
Who you'd work with.
Fifteen years running marketing for consumer brands and B2B software, agency side and in house, after the Royal Marines.
I built my own measurement system, and founded Avouch. I take a small number of clients at a time.
Want a straight answer on your marketing?
Book a 30-minute call
Thirty minutes. No pitch deck. An honest view either way.
